PrincetonOne Builds High-Performing Sales & Patient Education Teams for Biopharma’s First Product Launch

Our Partner

A biopharmaceutical company that specializes in discovering and developing RNA-targeted therapeutics.

The Challenge

Our partner is renowned for its innovative pipeline of products that have historically been sold by other companies. In 2024, they were preparing for a significant milestone: their first product launch and company commercialization. This launch targeted an ultra-rare disease with no prior available treatments, marking a transformative moment for their organization. With a small internal talent acquisition team primarily focused on clinical roles, they faced the critical challenge of building out their sales, sales management, and patient education teams ahead of product approval. The task was compounded by a tight timeline and highly specific experience requirements. They needed a recruitment partner capable of delivering top-tier talent with speed, precision, and a deep understanding of their unique needs.

Our Solution

PrincetonOne collaborated closely with the client, delivering a comprehensive recruiting solution to hire their teams, including:

  • Defining ideal candidate personas.
  • Talent sourcing and recruiting.
  • Interview scheduling and planning for final interview sessions.

This approach ensured the sales team was fully in place and prepared for the first product approval. Due to the success of this engagement, PrincetonOne was also asked to recruit and hire our partner’s patient education team.

Thank you for the care you took to ensure a positive and seamless experience for our candidates, building the schedules and the logistics, and helping to recruit a tremendous and diverse candidate pool.”
– Head of Sales

Our Results

Over three months, PrincetonOne successfully built out our partner’s sales team including regional sales directors and rare disease account specialists. All hires were required to have rare disease and cardio experience, in addition to account management and reimbursement expertise. PrincetonOne also successfully built out our partner’s patient education manager team. All patient education hires were required to be nurses with experience working with patients who have rare, restrictive diet diseases.

Our partner also had specific diversity goals for these roles. Our team of dedicated recruiters was able to deliver on both experience and diversity goals within the required time frame to have the team in place ahead of the product approval. Because of our success in hiring their Patient Education Management team, our partner engaged PrincetonOne to hire 3 Patient Education Directors for ongoing expansion growth.

Positions Hired

  • Regional Sales Directors -Rare Disease: 2
  • Rare Disease Account Specialists: 18
  • Nurse Education Directors: 3
  • Patient Education Managers: 5