Building a Narcolepsy Commercial and Market Access Organization

Our Partner

A biopharmaceutical company developing treatments for narcolepsy, a rare neurological disorder.

The Challenge

Our partner was preparing for its first product launch and needed a national commercial team to support it. Recruiting began in 2021.

The FDA timeline then shifted, and with no firm approval date to hire toward, the program paused in 2022. That left the launch team unbuilt and the timing unknown. Whenever approval came, the field organization would have to be in place soon after it.

Our Solution

PrincetonOne kept the recruiting plan aligned to the approval timeline as it moved. When approval came through in May 2023, we ran the hiring plan and placed 49 Territory Business Managers for launch.

The work expanded in 2024 with a second build: 12 Field Reimbursement Managers and 8 additional Territory Business Managers.

Alongside the field builds, PrincetonOne ran the market access and patient services searches the commercial model depended on, including the Regional Directors of Field Reimbursement, the Director of Specialty Pharmacy Account Management and Channel Operations, the Associate Director of Patient Services, and the Senior Director of HCP Marketing.

Our Results

PrincetonOne has delivered 125 hires across commercial, market access, and patient services functions.

The launch team of 49 Territory Business Managers was placed after approval and into the field for launch. The 2024 expansion added 20 more. Hiring continued through 2025 with further growth and attrition support.

Field reimbursement was the largest single area of work: 22 Field Reimbursement Managers and 2 Regional Directors, building out the function that gets patients access to the product.

2021 Recruiting begins ahead of a first product launch.
2022 The FDA timeline shifts. The program pauses with no firm approval date.
May 2023 Approval. 49 Territory Business Managers placed for launch.
2024 A second build adds 20 hires: Field Reimbursement Managers and Territory Business Managers.
2025 Further growth and attrition support.
Across the partnership 29 executive and market access searches, including 22 Field Reimbursement Managers.

What Our Partner Says

“Our Recruiting Partner was an absolute joy to work with. She understood the candidate profile fully, and sourced candidates that fit the profile. Her response times and proactive approach made hiring 5 people in less than a month possible.”
— Client Partner